What Should You Charge as a CFI?

More money is safer.

As a new, old, or “returning” (in my case) CFI, a nagging question might be:  “WTF should I charge?”  And stumped you should be, since general aviation can be an opaque place that doesn’t love you back as much as you love it.  So you ask yourself, “How can I do this for a living?”  The answer is you can, but it takes a few key ingredients, rumination and simple action.

What a flight instructor is paid has a huge range and your question might be, where do you belong?  And how can you belong, appear, smell or act in such a way that you can ask for sustainable income?

A key caveat to this post is that I’m speaking to independent CFIs.  If you work at a school, or somehow your money flows through an entity that controls what you can charge, then this article isn’t for you… yet.  It very well may be when you are finished reading this article.

Several factors are key in putting it together:

  • Where are you?  If you live where the cost of living is high, you can’t begin to contemplate being an independent CFI unless you have some firm rules on how stuff is going to work for you financially.  If you live in Presque Isle, Maine, you’ll be less busy and may not be able to charge as much.  So you have to factor in some basic stuff like – will this area even support what I need?  Do I have to move to Portland? (Yes, you might.)   More on that with a spreadsheet below.  If you can’t make it work where you are, odds are you can not too far away.
  • What are you selling?  Time builder?  Just got the rating … but pumped about teaching?  If that is the case I’d urge you to consider another path to get the time you need.  If you enjoy teaching, loved getting your ratings and can differentiate through a teaching style or method then you’d be surprised how much flexibility there is in your rate.  If your experience is low, compensate by showing how much extra work you’ve done.  Diverse flying such as tailwheel, aerobatics or floatplane experience add to your overall panache.
  • Simply being better: What was the worst instructor experience you had? And how can you help your students avoid that?  Being an instructor that realizes how important it is to connect and get your students to engage in a stress and anxiety free way is central to efficient learning.  You can charge more if you create an atmosphere where the stuff you impart lands faster and with more gravitas than the instructor who is perfunctory and going through the motions.

To summarize, be confident, do some self exploration and tell yourself you are worth more.  This isn’t BS.  It is true.  You are worth more.

The Math

Alas the math is the most helpful confidence builder.  It also prevents financial CFITs.  If you are independent and live in a place where you’d like to have, say $62,400 after tax, in your pocket at the end of the year then your next stop if a spreadsheet.

You’ll work backwards from days you will teach, the hours you’ll teach per day and the number of weeks per year.  I’ve built a simple spreadsheet below to show how it works at $100 / hr., 4 days per week, 6 hours per day, and 40 weeks per year:


Is this possible?  Yep.  I’m actually living proof that the above is possible, since I’m doing it  when not writing, consulting and doing the occasional bit of contract flying.  However, here’s a partial list of how you need to think and operate:

Charge a 3 hour minimum.  That’s right.   Each lesson will be designed to get them as much bandwidth as possible, including “take home” stuff that will save them time (and money.)  They will chair fly, read and study.  When together, you might spend 45 minutes getting ready, 1.5 hours in the air… and another 45 min. debriefing and putting the plane to bed / doing paperwork.  As a contract pilot I make between $500 to $1200 per day depending on the equipment, client and length of engagement.  Once I got used to this, I decided that it would work really well as a CFI.  I just “know” that a day is going to be $600 or I line stuff up for another day.

Do two students a day.  A morning block and an afternoon block.  That’s 6 hours split by maybe an hour or two unpaid lunch period you can use to get your head ready for the next student.  Doing more than two a day is possible, just be mindful of eating properly, fatigue, etc.

Double up. I also call this “Copy Prince.”  Prince Singh (www.cfiacademy.com) is a veteran instructor of instructors.   One of the most ingenious methods he employs is having CFI candidates teach each other and when flying to put one student in back to observe the teaching.  This saves the students money and enhances their learning experience at the same time.

Block weeks you won’t work.   And be sure to fill up the ones you will.  The easiest way to stay busy, ironically, is by saying “no” to the times you need for yourself, family etc.  A balanced schedule will make you happier, more focused and a more effective instructor.

The above are big steps for some, but they are necessary.  You can phase them in with new clients as you grow and it will get easier the more you practice saying:

“I really look forward to helping you get your ratings.  Here’s how it is going to go.”

Whenever you get push back that is unreasonable, be overly gracious in finding them another instructor.  Let them decide what works better for them.  The best client will focus on the experience, the dynamic and not the money.  They will also trust that more money must be for a reason. (More on this in an upcoming post.)



 

About airwebster

Aviation, technology, trends, society and the economic drivers that make it all happen is what makes me tick.
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2 Responses to What Should You Charge as a CFI?

  1. Michael Egan says:

    A student would be right to pushback over being charged $100 an hour for instruction. In a 3 hour block there would inevitably be a lot of downtime in between preflighting and breaks. You are charging more than Rod Machado and great instructors like him aren’t looking at their students with 401k’s in mind. You are going to force your students to feel the heavy (heavier with your scheme) financial burden of learning to fly before the early successes that usually propel them to finish their license or rating. I find it immensely more rewarding to pick up an extra trip a month vs charging my students some insane hourly fee. Passing on the knowledge that someone took their time to pass along to you for a lot less than $100 an hour.

  2. airwebster says:

    Michael, I honestly really like your “pay it forward” scheme. Trust me, I volunteer in aviation in Oakland, so I am doing that. But when I’m working I’m working. Think of it this way: If all you did was teach, how much would have have to charge in order to save, pay your taxes, build a marketing presence, buy groceries, etc.? I’ve done that math and it is actually higher than $100 in the Bay Area. Rod Machado is a good example – he makes most of his income on his publications (as I aspire to do) and the instruction is just part of the persona. Like you I also blend different types of aviation income with the teaching. But, I would add, *not one* of my students has pushed back on the price since I warn them (in advance) that I am the priciest at the spots where I teach. Let me know if the above makes sense and seems fair.

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