Rethinking Revenue

air-taxi-12One of the curses of private aviation start ups (the great air taxi revolution!) is the obvious – not enough utilization, not enough income and giant killer overhead. The dynamic between revenue and utilization is the simple reality that when both go up the fixed costs are less per flight, per hour, per passenger, etc. While this may be airplane economics 101 the landscape is littered with brave and smart people with vision who, in the words of someone in 2005, wanted to “darken the skies” with Eclipses. As we know, that didn’t happen, in large part because Dayjet, despite having the best minds and resources, didn’t happen. Continue reading →